How will COVID-19 affect the retail industry?

The coronavirus epidemic has completely changed the way we live. Non-essential services and many retail stores had to temporarily shut their doors or move online, and many of them were unfortunately unable to adapt to the new reality. But when the restrictions are lifted, will the retail reality be very far from the one we knew by the beginning of this year? How customer behavior and shopping experience changes?
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Retail 2020: Trends and Predictions You Should Know

Retail in 2020 is different than it used to be. Changes in how we buy and consume products are affecting both online and offline stores. These shifts are prompted by global mobility as well as generational changes and fueled by emerging technologies. It also goes without saying that retail in 2020 and beyond will be significantly affected by the coronavirus pandemic.
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9 Tips for App Store Optimization: How to Improve Your App’s Reviews?

Launching your app in App Store and Google Play Store is a long-awaited moment for most founders. As the days go by, you probably check your app’s page regularly to see if there are any new ratings and reviews. What if, instead of testimonials posted by happy users, you start to see more and more negative opinions about your mobile app?
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Choose the right software vendor for your company

The way organizations go about IT outsourcing has changed. They no longer look for just accelerated time-to-market and minimizing labor costs. Sure, these factors are still valid, but companies have noticed that partnering with the right software vendor may lead to more dynamic growth and transformation of their whole business.
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IT Outsourcing Models: How To Cooperate With Software Houses?

Companies are committed to IT outsourcing for several reasons. Sure, one of the primary motivations is still to reduce costs. After all, setting up an in-house development team is a considerable investment, both cost- and time-wise. Organizations, however, are also focused on other benefits of IT outsourcing.
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How to approach tracking mobile app analytics using Google Firebase

Google Mobile Analytics – tracking mobile app analytics
Once a new mobile app is launched the main question that may come to your mind is what’s next? You have probably came up with some great features, interesting content that you put much effort to release. But in order to develop your app further you need to know what is the users response – do they find what you came up with interesting do they revisit your app, what is worth developing more and what not so much...
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Reasons for German companies to cooperate with the Polish IT sector

It’s hard to overlook the fact that the German-Polish cooperation is now becoming stronger than ever. The close relationship between the two nations is beneficial to many companies, especially in the IT sector. This is a clear, long-term success, which has arisen from a mix of various factors, which will be discussed in the following article.
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What is the optimal approach to testing Android and iOS apps?

Android devices
Mobile apps are now created by everybody: shops, banks, small businesses and large corporations. There are so many different applications available that users tend to uninstall many of the applications they previously installed. One thing is for sure, customers will opt out of the application if it does not work on their device. In order to assure the application runs fine on the device, we should perform some tests. But how to test applications for mobile devices, since there are so many of them?
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Is Kotlin better than Java for Android development? We think so.

I was sitting in the Shoreline Amphitheater audience during Google I/O 2017 Developer Keynote when Stephanie Saad Cuthbertson announced that Google now supports Kotlin in Android Development...
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Firebase Cloud Messaging as an engine for targeted push notifications

firebase cloud messaging displayed on the mobile screen as a social media notifications
Having a mobile app without the ability to notify users about what’s new – for sure it’s a no-go. In such cases expectations are seemingly simple – you need a notification service that targets different types of app users with different messages...
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